Watchword

имя существительное 1) пароль Синоним(ы): password, parole 2) лозунг; клич, призыв Например: Quality is our watchword. — Наш девиз - качество. Синоним(ы): slogan, catchword

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Watchword

noun 1. a word or phrase used as a sign of recognition among members of the same society, class, or group 2. a. a word or motto that embodies a principle or guide to action of an individual or group; slogan Example: “safety” is our watchword b. a guiding principle Example: change is the watchword for both parties

Merriam-Webster's Collegiate Dictionary